The unique weather conditions during winter have a serious effect on drivers. And for the same reasons, they also have an effect on your business. Winter storms, overcast skies and shorter days all make it hard to see – that goes for the road, and the signs at your gas station.
That is why LED sign technology has become so popular for today’s gas stations. In addition to being energy efficient and affordable, LED signs are highly visible, no matter what the conditions are like outside. When you also consider how adaptable they are, they become the obvious choice for gas stations that want to capitalize on the winter season. These are just a few of the ways you can use your LED signage to have a bigger impact.
It is worth stressing how easy it is to see LED signs compared to other kinds of signage. Printed signs become almost irrelevant when it is hard to see outside, and neon signs have a limited range and a high operating cost. LED signs, on the other hand, are bright, colorful, active and impossible to miss. Imagine being a driver on the highway during a winter storm and seeing an exit with two gas stations. The one with the easy-to-see LED sign is the one they are more likely to pull into.
LED signs can display a wide range of messages in the form of text, graphics or moving images. That means that you can keep drivers informed about important or appealing information. Your sign could warn drivers about winter storms or adverse road conditions down the highway. You might put up advertisements telling customers that you sell ice melt, hot coffee drinks or antifreeze. Many gas station owners even use their LED signs to offer passing motorists a “Merry Christmas” or “Happy Holidays” to put a personal touch on things.
Anyone that has stood in a winter storm changing the price of gas on an elevated sign knows what a chore it is. With an LED sign, you never have to leave the comfort of your station to change the display on your sign. Not only does this make your life easier, it allows you to switch up your messaging at a moment’s notice. When winter weather suddenly appears, you will want to be able to give your customers up-to-the-minute information.
In the past, there was the real risk of having your signage damaged or disabled during a rough winter storm. LED signs are a lot more durable than previous technologies, and they have been proven to last through rain, sleet, snow and driving winds. They are not invincible, of course, but if you want to invest in signage that offers true levels of durability, LED signs are the obvious choice.
Make an investment in LED signage this winter, and it will pay you dividends for many years to come. Plus, the benefits of this technology are not limited to wintertime. There are lots of ways LED signs can help increase business in the spring and summer, but we will save that blog for another time. Before the worst of the winter weather hits, think about upgrading your signage.
Image Source: www.flickr.com/photos/oregondot/6722411183
Original Source: http://blog.petroledsigns.com/led-sign-design/stand-out-through-winter-weather