Tag Archives: winter

Stand Out Through the Winter Weather

The unique weather conditions during winter have a serious effect on drivers. And for the same reasons, they also have an effect on your business. Winter storms, overcast skies and shorter days all make it hard to see – that goes for the road, and the signs at your gas station.

winter-weather

That is why LED sign technology has become so popular for today’s gas stations. In addition to being energy efficient and affordable, LED signs are highly visible, no matter what the conditions are like outside. When you also consider how adaptable they are, they become the obvious choice for gas stations that want to capitalize on the winter season. These are just a few of the ways you can use your LED signage to have a bigger impact.

High Visibility

It is worth stressing how easy it is to see LED signs compared to other kinds of signage. Printed signs become almost irrelevant when it is hard to see outside, and neon signs have a limited range and a high operating cost. LED signs, on the other hand, are bright, colorful, active and impossible to miss. Imagine being a driver on the highway during a winter storm and seeing an exit with two gas stations. The one with the easy-to-see LED sign is the one they are more likely to pull into.

Customizable Messaging

LED signs can display a wide range of messages in the form of text, graphics or moving images. That means that you can keep drivers informed about important or appealing information. Your sign could warn drivers about winter storms or adverse road conditions down the highway. You might put up advertisements telling customers that you sell ice melt, hot coffee drinks or antifreeze. Many gas station owners even use their LED signs to offer passing motorists a “Merry Christmas” or “Happy Holidays” to put a personal touch on things.

Easily Programmable

Anyone that has stood in a winter storm changing the price of gas on an elevated sign knows what a chore it is. With an LED sign, you never have to leave the comfort of your station to change the display on your sign. Not only does this make your life easier, it allows you to switch up your messaging at a moment’s notice. When winter weather suddenly appears, you will want to be able to give your customers up-to-the-minute information.

Storm Resistant

In the past, there was the real risk of having your signage damaged or disabled during a rough winter storm. LED signs are a lot more durable than previous technologies, and they have been proven to last through rain, sleet, snow and driving winds. They are not invincible, of course, but if you want to invest in signage that offers true levels of durability, LED signs are the obvious choice.

Make an investment in LED signage this winter, and it will pay you dividends for many years to come. Plus, the benefits of this technology are not limited to wintertime. There are lots of ways LED signs can help increase business in the spring and summer, but we will save that blog for another time. Before the worst of the winter weather hits, think about upgrading your signage.

 

Image Source: www.flickr.com/photos/oregondot/6722411183

Original Source: http://blog.petroledsigns.com/led-sign-design/stand-out-through-winter-weather

Getting Home for the Holidays Safely

The winter holidays are some of the busiest travel days of the year. Hundreds of thousands of people hit the road to visit friends and family. In some cases, they are only going a few miles. In others, they are traveling across several states.

Holiday travel can be a stressful experience, especially if you have a long way to go. No matter how far you are traveling, though, it is important to travel safely. Your goal is to get where you are going so that you can enjoy the holidays, so avoid taking unnecessary risks. Follow these holiday travel tips when you hit the road this year.

Holiday-Travels

Prepare Your Vehicle
Before you leave on your trip, make sure that your vehicle is in good working condition. Have the oil changed and air up the tires. Top off the windshield washer fluid and make sure you have antifreeze in the radiator, especially if you are traveling to a cold climate. If your vehicle has been having issues, consult with a mechanic before you leave to make sure you won’t break down on the road.

Plan Your Route
Consult a map before you leave and plan out a detailed driving route. The shortest route may not necessarily be the fastest or safest, so investigate alternate routes. It is always a good idea to have a paper copy of your directions in case your phone runs out of batteries or your GPS malfunctions. Also, check the weather along your route before you leave so you will be prepared for storms.

Follow the Speed Limit
In addition to being unsafe, speeding can get you a ticket, which is both time-consuming and frustrating. Obey all posted speed limits, and keep in mind that increased congestion may force you to drive below the speed limit.

Take Time for Rest
Get a good night’s sleep the night before you leave, and take frequent breaks along the way. Getting out of the car to stretch your legs, use the bathroom and grab a snack can improve your mood and help you drive safer. A good policy is to stop every 100 miles or two hours.

Prepare for the Unexpected
Keep a blanket, a pair of gloves and a flashlight in the trunk of your car in case your vehicle becomes disabled for some reason. You may also want to bring along a bag of kitty litter to help your vehicle get traction in icy conditions. If you know that your vehicle leaks fluids, make sure that you carry extras with you. Do not let your gas tank get below half full to avoid frozen fuel lines and the risk of running out of gas.

Relax
Holiday travel can be a difficult experience, and if you are traveling with children, lots of luggage and possibly even pets, it can fray your nerves. A bad mood leads to reckless driving and irrational decision making. Make sure to stay calm, and if you feel the need to stop, do not hesitate to do so.

 

Image Source: en.wikipedia.org/wiki/File:US_Highway_50_westbound,_West_of_Eureka,_NV.jpg

Original Source: http://blog.petroledsigns.com/traveling-tips/getting-home-holidays-safely