Tag Archives: gas stations

How Will Your Gas Station Thrive in 2014?

As one year gives way to the next, it is natural to reflect on the time that has passed and plan for the time yet to come. For most of us, this happens in the form of New Year’s resolutions to lose weight or spend more time doing hobbies, but it is important for businesses to reflect on themselves too.

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How did your gas station do in 2013? Did you grow as much as you expected? Did you experience any significant setbacks? Most importantly, what are your plans for making 2014 your best year ever? If you have not asked yourself these questions, now is the time to do it. You have the whole year ahead of you, and the plans and investments you make now will affect the success of your business for the next 11 months. These are a few of the things you should think about as you prepare to thrive in 2014.

Products

Many gas stations do not spend enough time evaluating their product offerings. Certain things like gas, coffee and candy bars will never go away, but there are dozens, and even hundreds, of other things on your shelves that could be helping or hurting your business.

At the start of the new year, evaluate what is selling and what is not. Could you make more money selling fresh hot dogs than prepackaged sandwiches? Would your customers prefer it if you dedicated more space to fountain drinks and less space to cooler drinks? Rather than falling back on tradition, consider the effect that each and every product in your inventory has on your bottom line. Also, if you do choose to offer new products, do you have the signage you need to tell your customers about it?

Competition

Unless your gas station is in a particularly remote area, you probably face stiff competition, and may even be surrounded on all sides by gas stations that are very similar to yours. As you plan for the new year, it is important to take into account your current and potential future competition. If you are not prepared to fight for customers, they can easily choose to go elsewhere.

Try to objectively evaluate what your station does well, and what it does poorly. Do the same for the stations around you. Once you have this knowledge, identify ways to stand out from the competition. If your station is bigger, newer, friendlier or cheaper than the competition, find a way to accentuate these features. Makes sure that everyone passing by your station knows what sets you apart.

Marketing

Too often, gas stations rely on the necessity of their services as their only form of marketing. This is always a mistake, no matter how big your station is or where it is located. Customers need to know where you are, what you do and why you are the best in the area. Signage is a proven way to communicate all of these messages directly, while being affordable, and with flexibly.

In today’s petro marketplace, LED signage is the preferred technology. Not only are LED lights bright, colorful and easy to see from a distance, they allow you to deliver a wide range of messages to customers. Marketing for gas stations is all about making an appeal at the point of sale, and LED signage allows you to make a vast range of appeals. Let your LED signs tell people about your new products. Put up a message that sets you apart from the other stations in the area. Or simply use the adaptability of LED signage to give your station some character.

Updated signage should be a key component of your business strategy in 2014. This one-time investment improves the look of your station, grabs the attention of customers and allows you to communicate a lot more information than just gas prices and soda specials. Start preparing now, and get ready to have a great 2014.

 

Image Source: commons.wikimedia.org/wiki/File:Union_76_Gas_Station.jpg

Original Source: http://blog.petroledsigns.com/led-sign-design/will-gas-station-thrive-2014

Spend Less On Gas This Holiday Season

gas_pricesThe holiday season is a busy time for drivers. In addition to traveling to visit friends and family, people are on the road more to shop for presents, visit the grocery store, attend holiday recitals, and shuttle kids around during holiday breaks. Over time, all this driving can burn through a lot of gas.

You are probably looking for ways to stretch your holiday budget a little further this year, and transportation is one area where you can make a serious dent. In order to spend less at the pump during the hectic time between Thanksgiving and New Year, follow these simple tips.

Get Your Vehicle in Shape

The health of your vehicle has a significant impact on your fuel economy. Before the holiday season starts, take care of some basic maintenance. Make sure that your tires are properly inflated and aligned. Inspect the chassis and suspension for misalignments that can create extra engine drag. Have your engine tuned up according to manufacturer’s specifications, and you could improve your fuel efficiency by 4%. Finally, make sure that you have your oil changed regularly.

Drive Differently

Efficient driving starts with the vehicle, but it ends with the driver. If you drive carefully and consciously, you can make each tank of gas last a little longer. First and foremost, don’t drive faster than you need to. As your speed increases, your fuel economy drops. Also, avoid heavy traffic and routes where you will do a lot of stopping and starting. It may even be worth it to take a longer route if you can avoid heavy traffic. If the weather permits, use your cruise control on the highway to maintain an efficient speed.

Reduce the Weight of Your Vehicle

This is one aspect of efficiency that many people overlook, but an extra 100 pounds of weight can reduce your fuel economy by 2%. Try to travel lightly, even if you have to pack the car with luggage and gifts. If the roads are clear, and you have the option of traveling by car or truck, go with the car. Try to limit your holiday shopping to as few excursions as possible to cut down on overloaded trips.

Find the Cheapest Gas

Gas prices can vary widely, even within a very small area. Everyone would like to find the lowest price, and luckily there are new tools that make it especially easy. Download one of the many free apps for your phone that allow you to comparison shop gas prices wherever you are. Also, look out for deals that might reduce your overall bill at the gas station. If you can get a free cup of coffee with a fill up, it is worth it to pay a few extra cents per gallon.

Fuel economy is important during the holiday season, but not as important as safety. When you are on the road, your number one priority should be the safety of yourself, your passengers and all the other drivers. If you remain conscientious and defensive on the road, you can avoid delays and save gas at the same time.

 

Image Source: www.flickr.com/photos/mdu2boy/2985034861

Original Source: http://blog.petroledsigns.com/gas-news/spend-less-gas-holiday-season

Stand Out Through the Winter Weather

The unique weather conditions during winter have a serious effect on drivers. And for the same reasons, they also have an effect on your business. Winter storms, overcast skies and shorter days all make it hard to see – that goes for the road, and the signs at your gas station.

winter-weather

That is why LED sign technology has become so popular for today’s gas stations. In addition to being energy efficient and affordable, LED signs are highly visible, no matter what the conditions are like outside. When you also consider how adaptable they are, they become the obvious choice for gas stations that want to capitalize on the winter season. These are just a few of the ways you can use your LED signage to have a bigger impact.

High Visibility

It is worth stressing how easy it is to see LED signs compared to other kinds of signage. Printed signs become almost irrelevant when it is hard to see outside, and neon signs have a limited range and a high operating cost. LED signs, on the other hand, are bright, colorful, active and impossible to miss. Imagine being a driver on the highway during a winter storm and seeing an exit with two gas stations. The one with the easy-to-see LED sign is the one they are more likely to pull into.

Customizable Messaging

LED signs can display a wide range of messages in the form of text, graphics or moving images. That means that you can keep drivers informed about important or appealing information. Your sign could warn drivers about winter storms or adverse road conditions down the highway. You might put up advertisements telling customers that you sell ice melt, hot coffee drinks or antifreeze. Many gas station owners even use their LED signs to offer passing motorists a “Merry Christmas” or “Happy Holidays” to put a personal touch on things.

Easily Programmable

Anyone that has stood in a winter storm changing the price of gas on an elevated sign knows what a chore it is. With an LED sign, you never have to leave the comfort of your station to change the display on your sign. Not only does this make your life easier, it allows you to switch up your messaging at a moment’s notice. When winter weather suddenly appears, you will want to be able to give your customers up-to-the-minute information.

Storm Resistant

In the past, there was the real risk of having your signage damaged or disabled during a rough winter storm. LED signs are a lot more durable than previous technologies, and they have been proven to last through rain, sleet, snow and driving winds. They are not invincible, of course, but if you want to invest in signage that offers true levels of durability, LED signs are the obvious choice.

Make an investment in LED signage this winter, and it will pay you dividends for many years to come. Plus, the benefits of this technology are not limited to wintertime. There are lots of ways LED signs can help increase business in the spring and summer, but we will save that blog for another time. Before the worst of the winter weather hits, think about upgrading your signage.

 

Image Source: www.flickr.com/photos/oregondot/6722411183

Original Source: http://blog.petroledsigns.com/led-sign-design/stand-out-through-winter-weather