Tag Archives: gas station

Essential Maintenance for the 21st Century Gas Station

There is fierce competition in the gas station marketplace. For stations in high traffic areas, there may be four, five, or even more stations in close proximity to each other that are in direct competition. More remote stations do not have it any easier. Increases in vehicle energy efficiency in recent years allow drivers to go farther without filling up, meaning that it is no longer as urgent to stop at “the last gas station for 50 miles.”

With so many stations competing for a limited number of drivers, there is no excuse for running a shabby looking operation. Consumers have choices, and if they do not feel like your station meets their standards, they will simply go across the street or down the road. That is why it is so important for all gas stations, of all sizes and in every area, to stay on top of routine maintenance tasks like these.

gas_station_maintenanceClean Bathrooms

No one wants to use a dirty bathroom, and when drivers come across one, they are much less likely to buy food, drinks and other items from a convenience store. Make sure that your bathrooms are clean, stocked with paper towels and toilet paper, and well lit. Dedicate an employee to check the state of the bathrooms at least once an hour.

Well Kept Stores

Gas stations are high traffic locations, and they can quickly get dirty and disorganized. Be sure that spills are cleaned up immediately, surfaces are wiped down regularly, and shelves are kept tidy, stocked, and organized. When rain or snow hits, put out mats so that customers do not track water through the store and create slippery surfaces. Appliances like refrigerators, soda fountains, and hot dog rollers also need to be kept clean and maintained according to the manufacturer’s specifications.

Working Pumps

There is nothing more frustrating than pulling up to a gas pump, getting out of the car, and discovering that the pump doesn’t work. Pump break downs are inevitable, but make sure that they are fixed as quickly and competently as possible. It is also important to check that pumps distribute gas quickly, that credit card readers work, and that towels and windshield washer fluids are stocked up. Periodically, take the time to clean oil and other fluids off the pavement of your gas station.

Appealing Signage

Your sign is the the first thing that customers see, and they will draw conclusions about your entire operation based on the way that it looks. Make sure that your sign displays the correct prices, looks clean and maintained, and reflects the image of your station. If a sign is extremely old or has lost its utility, consider updating it. With this and all the other maintenance at your station, determine when something is simply dirty, and when it is worn out and in need of replacement.

Create a morning, midday, and closing checklist of all the daily maintenance tasks that need to get done. Approaching this project in a systematic way ensures that nothing gets overlooked. Plus, performing simple maintenance helps you avoid costly repairs down the road. Make cleanliness and functionality a priority at your station, and your customers will thank you for it.

 

Image Source: www.flickr.com/photos/pagedooley/6867829242
Original Source: http://blog.petroledsigns.com/led-sign-maintenance/essential-maintenance-21st-century-gas-station

Positioning Your Signs To Be Seen

A highly visible sign is a gas station owner’s greatest asset. Unlike other business that use print, radio, TV and online ads to market themselves, gas stations have to grab a customer’s attention in the brief period of time that they are traveling by. An impossible to miss sign with the right message posted on it is the best way to do this.

OLYMPUS DIGITAL CAMERAThat is why the positioning of signs is so important. It doesn’t matter how big or bright your sign is, or how clever or appealing your copy writing is, if your sign is not positioned correctly, its impact is reduced significantly. That is why it is important to take the time to carefully evaluate your location before you put up any new signage. It is also crucial to evaluate the positioning of your existing signage as the area around your gas station evolves. These are the factors you need to keep in mind.

Sight Lines

Where do most of your customers come from? Try to put yourself in the mind of a potential customer and imagine what they see when they look at your gas station. Make sure that your sign is not blocked by trees, other signs or harsh lights. Your sign is a beacon for drivers, and they need to be able to navigate to your location using it.

The angle of your sign is also important. Consider, for instance, a station that is right off the highway. If there are highway exits in both directions, your sign needs to be visible from both directions. If drivers are only able to exit going one direction, however, it is a waste of resources to try and communicate to drivers traveling in the opposite direction because they have no way to reach you. Understanding sight lines is a good way to avoid an investment in unnecessary signage.

Effect on the Station

You use your signage to draw customers in, but once they are at your station, you don’t want your signage to be an obstacle. Select a location that is out of the way so that it does not affect drivers, or the overall layout of your station. Make sure you understand the boundaries of your property lines, and consider the needs of neighboring businesses. Calibrating all of these factors along with the challenges of maximizing visibility can be a challenge, so do not select a location in haste. Once a sign is erected, it is cost-prohibitive to move it.

Access to Utilities

Make sure that you know the technical specifications of your signage so that you can select a convenient place to access electricity that also provides stable enough ground. Keep in mind too that you will likely want to clean your sign at some point, so being in proximity to a hose is also a consideration. Consult with your signage provider to help you understand the technology you are working with.

Smaller Signs

Thus far, most of these tips have applied to your gas station’s largest and most primary sign. But you probably also rely on smaller signs in your store windows, at each gas pump and on the roads leading up to your station. Apply the principles mentioned above to these signs too. Any sign that is overlooked is a sign that is not doing its job.

Choosing the right location for a new sign is a challenge, but with some planning, common sense and the right technical information, you can use your signage to speak to the maximum number of customers. If you have further questions, work with partners who have signage expertise before you commit to any location.

Image Source: commons.wikimedia.org/wiki/File:Flyover_in_the_Trees_-_geograph.org.uk_-_186807.jpg

Original Source: http://blog.petroledsigns.com/led-sign-design/positioning-signs-seen/