Tag Archives: business signs

Essential Maintenance for the 21st Century Gas Station

There is fierce competition in the gas station marketplace. For stations in high traffic areas, there may be four, five, or even more stations in close proximity to each other that are in direct competition. More remote stations do not have it any easier. Increases in vehicle energy efficiency in recent years allow drivers to go farther without filling up, meaning that it is no longer as urgent to stop at “the last gas station for 50 miles.”

With so many stations competing for a limited number of drivers, there is no excuse for running a shabby looking operation. Consumers have choices, and if they do not feel like your station meets their standards, they will simply go across the street or down the road. That is why it is so important for all gas stations, of all sizes and in every area, to stay on top of routine maintenance tasks like these.

gas_station_maintenanceClean Bathrooms

No one wants to use a dirty bathroom, and when drivers come across one, they are much less likely to buy food, drinks and other items from a convenience store. Make sure that your bathrooms are clean, stocked with paper towels and toilet paper, and well lit. Dedicate an employee to check the state of the bathrooms at least once an hour.

Well Kept Stores

Gas stations are high traffic locations, and they can quickly get dirty and disorganized. Be sure that spills are cleaned up immediately, surfaces are wiped down regularly, and shelves are kept tidy, stocked, and organized. When rain or snow hits, put out mats so that customers do not track water through the store and create slippery surfaces. Appliances like refrigerators, soda fountains, and hot dog rollers also need to be kept clean and maintained according to the manufacturer’s specifications.

Working Pumps

There is nothing more frustrating than pulling up to a gas pump, getting out of the car, and discovering that the pump doesn’t work. Pump break downs are inevitable, but make sure that they are fixed as quickly and competently as possible. It is also important to check that pumps distribute gas quickly, that credit card readers work, and that towels and windshield washer fluids are stocked up. Periodically, take the time to clean oil and other fluids off the pavement of your gas station.

Appealing Signage

Your sign is the the first thing that customers see, and they will draw conclusions about your entire operation based on the way that it looks. Make sure that your sign displays the correct prices, looks clean and maintained, and reflects the image of your station. If a sign is extremely old or has lost its utility, consider updating it. With this and all the other maintenance at your station, determine when something is simply dirty, and when it is worn out and in need of replacement.

Create a morning, midday, and closing checklist of all the daily maintenance tasks that need to get done. Approaching this project in a systematic way ensures that nothing gets overlooked. Plus, performing simple maintenance helps you avoid costly repairs down the road. Make cleanliness and functionality a priority at your station, and your customers will thank you for it.

 

Image Source: www.flickr.com/photos/pagedooley/6867829242
Original Source: http://blog.petroledsigns.com/led-sign-maintenance/essential-maintenance-21st-century-gas-station

Stand Out Through the Winter Weather

The unique weather conditions during winter have a serious effect on drivers. And for the same reasons, they also have an effect on your business. Winter storms, overcast skies and shorter days all make it hard to see – that goes for the road, and the signs at your gas station.

winter-weather

That is why LED sign technology has become so popular for today’s gas stations. In addition to being energy efficient and affordable, LED signs are highly visible, no matter what the conditions are like outside. When you also consider how adaptable they are, they become the obvious choice for gas stations that want to capitalize on the winter season. These are just a few of the ways you can use your LED signage to have a bigger impact.

High Visibility

It is worth stressing how easy it is to see LED signs compared to other kinds of signage. Printed signs become almost irrelevant when it is hard to see outside, and neon signs have a limited range and a high operating cost. LED signs, on the other hand, are bright, colorful, active and impossible to miss. Imagine being a driver on the highway during a winter storm and seeing an exit with two gas stations. The one with the easy-to-see LED sign is the one they are more likely to pull into.

Customizable Messaging

LED signs can display a wide range of messages in the form of text, graphics or moving images. That means that you can keep drivers informed about important or appealing information. Your sign could warn drivers about winter storms or adverse road conditions down the highway. You might put up advertisements telling customers that you sell ice melt, hot coffee drinks or antifreeze. Many gas station owners even use their LED signs to offer passing motorists a “Merry Christmas” or “Happy Holidays” to put a personal touch on things.

Easily Programmable

Anyone that has stood in a winter storm changing the price of gas on an elevated sign knows what a chore it is. With an LED sign, you never have to leave the comfort of your station to change the display on your sign. Not only does this make your life easier, it allows you to switch up your messaging at a moment’s notice. When winter weather suddenly appears, you will want to be able to give your customers up-to-the-minute information.

Storm Resistant

In the past, there was the real risk of having your signage damaged or disabled during a rough winter storm. LED signs are a lot more durable than previous technologies, and they have been proven to last through rain, sleet, snow and driving winds. They are not invincible, of course, but if you want to invest in signage that offers true levels of durability, LED signs are the obvious choice.

Make an investment in LED signage this winter, and it will pay you dividends for many years to come. Plus, the benefits of this technology are not limited to wintertime. There are lots of ways LED signs can help increase business in the spring and summer, but we will save that blog for another time. Before the worst of the winter weather hits, think about upgrading your signage.

 

Image Source: www.flickr.com/photos/oregondot/6722411183

Original Source: http://blog.petroledsigns.com/led-sign-design/stand-out-through-winter-weather