Tag Archives: bad weather

Stand Out Through the Winter Weather

The unique weather conditions during winter have a serious effect on drivers. And for the same reasons, they also have an effect on your business. Winter storms, overcast skies and shorter days all make it hard to see – that goes for the road, and the signs at your gas station.

winter-weather

That is why LED sign technology has become so popular for today’s gas stations. In addition to being energy efficient and affordable, LED signs are highly visible, no matter what the conditions are like outside. When you also consider how adaptable they are, they become the obvious choice for gas stations that want to capitalize on the winter season. These are just a few of the ways you can use your LED signage to have a bigger impact.

High Visibility

It is worth stressing how easy it is to see LED signs compared to other kinds of signage. Printed signs become almost irrelevant when it is hard to see outside, and neon signs have a limited range and a high operating cost. LED signs, on the other hand, are bright, colorful, active and impossible to miss. Imagine being a driver on the highway during a winter storm and seeing an exit with two gas stations. The one with the easy-to-see LED sign is the one they are more likely to pull into.

Customizable Messaging

LED signs can display a wide range of messages in the form of text, graphics or moving images. That means that you can keep drivers informed about important or appealing information. Your sign could warn drivers about winter storms or adverse road conditions down the highway. You might put up advertisements telling customers that you sell ice melt, hot coffee drinks or antifreeze. Many gas station owners even use their LED signs to offer passing motorists a “Merry Christmas” or “Happy Holidays” to put a personal touch on things.

Easily Programmable

Anyone that has stood in a winter storm changing the price of gas on an elevated sign knows what a chore it is. With an LED sign, you never have to leave the comfort of your station to change the display on your sign. Not only does this make your life easier, it allows you to switch up your messaging at a moment’s notice. When winter weather suddenly appears, you will want to be able to give your customers up-to-the-minute information.

Storm Resistant

In the past, there was the real risk of having your signage damaged or disabled during a rough winter storm. LED signs are a lot more durable than previous technologies, and they have been proven to last through rain, sleet, snow and driving winds. They are not invincible, of course, but if you want to invest in signage that offers true levels of durability, LED signs are the obvious choice.

Make an investment in LED signage this winter, and it will pay you dividends for many years to come. Plus, the benefits of this technology are not limited to wintertime. There are lots of ways LED signs can help increase business in the spring and summer, but we will save that blog for another time. Before the worst of the winter weather hits, think about upgrading your signage.

 

Image Source: www.flickr.com/photos/oregondot/6722411183

Original Source: http://blog.petroledsigns.com/led-sign-design/stand-out-through-winter-weather

Help Your LED Sign Survive the Elements

There are a number of advantages to LED signage, from low energy usage to high levels of visibility. One benefit that many people overlook is how durable LED signs are, and how easy they are to maintain.

Unlike neon signs, LED signs do not use fragile glass tubes that burn out quickly and can easily be broken. And unlike printed signs, the display will not fade due to weather exposure. In order to make your durable LED sign last even longer, however, there are several easy actions you can take to extend its life. Use these tips to keep your LED sign glowing bright in any weather.

sign-weather-enduranceUnplug Your Signs

Some of the signs at your gas station you will want to leave plugged in at all times, especially if you sell gas 24 hours a day. But if your station closes at night and you have LED signs that you can turn off, do so. And unplug them too. This saves you energy in the short-term, and in the long-term it spares your sign from having to do unnecessary work. Make a note on your opening and closing checklist reminding employees to take care of the signs.

Wipe Your Signs Down

Like all signs, LED signs collect dust and dirt over time. This is especially an issue if you use LED gas signs in a dry, sandy climate with a lot of particles in the air. Simply wiping the sign down regularly can help to remove a lot of this grime and restore visibility. For larger signs, use a long pole with a rag attached. Avoid using water or detergents. This technique is also handy if blowing snow collects on your LED sign.

Perform Preventative Checks

A disabled LED sign can have a serious effect on your business. It is always better to catch minor issues before they become major problems. Make a schedule for yourself, and routinely check over the equipment your sign uses. Look for wear and tear, weather damage, reduced performance, and increased electricity usage. If you do not have the means to fix a looming problem yourself, schedule professional maintenance.

Position Your Sign Carefully

There are a number of factors that dictate the position of your sign, the largest being the vantage point of your potential customers. But when selecting a location, keep maintenance in mind as well. Avoid selecting a spot where the sign is particularly vulnerable to harsh weather, where the internal computer is at risk of water damage, or where animals and insects may harm the sign. With a little foresight, you can avoid unnecessary damage.

For more tips on keeping your LED sign in perfect running order, consult with the company you purchased the sign from. They know this technology better than anyone, and they will have specific answers to all of your questions. Rely on their expertise to keep your sign in great shape all year long.

 

Image Source: en.wikipedia.org/wiki/File:MN_Changeable_Message_Sign.jpg

Original Source: http://blog.petroledsigns.com/led-sign-maintenance/help-led-sign-survive-elements