Making the Most of College Bowl Season


For millions of college football fans across the country, this is one of the most exciting times of the year. As the college football season comes to a close, dozens of bowl games are taking place, some featuring perennial powerhouses, and others with teams appearing in their first bowl game.

Many alumni, their families, and other college football fans hit the roads in order to make it to bowl games both near and far. For gas station owners, this increased traffic presents both challenges and opportunities. If you take the time to prepare in advance, you can manage the heavier crowds and even attract fans to your station. Use these tips to make the most of this exciting time of year.

Keep Your Inventory Stocked Up

In addition to college football fans, many people are traveling home after the holidays around this time of year. With the increased traffic coming through your door, it is easy to run out of popular items like hot coffee, snacks, and magazines.

Think about the items that holiday travelers and college football fans will be most interested in, and make sure you order some extras in advance of this time of year. Remember that tailgating is a big part of the bowl experience. If your station sells beer, be sure you have plenty on hand. Having a well stocked inventory not only ensures that you don’t miss a sale, it also builds goodwill for your station that will pay dividends in the long run.

Keep Your Facilities Well Maintained

Even with the excitement of an upcoming bowl game, travel can be a stressful experience, especially with a car full of kids, gear, and possibly even pets. When people pull off the highway to make a pit stop, it is natural for them to stop at the station that appears cleanest, newest, and best maintained. In the minds of consumers, a well kept station implies the kind of commitment to the customer that weary travelers are looking for.

In order to put your best face forward, makes sure that your station is well lit, that snow and ice are cleared away, and that the facility is as clean as possible. This applies to both the inside and the outside. Check the bathrooms regularly to make sure that they are clean and stocked with toilet paper. Put out mats to keep customers from tracking snow and slush through the aisles of your store. It helps to task one or two employees exclusively with keeping the station well maintained.

Keep Your Signage Relevant

The first thing that people notice about your station is its signage. When you are in competition with other stations in the area, you can set your station apart by displaying a message to bowl season travelers. If your station is in a city where a bowl is being held, welcome travelers with a warm greeting. If your station is in a college town with a team in a bowl game, wish them luck. This simple gesture can help you attract scores of new customers.

The best way to deliver these messages brightly, boldly, and easily, is to rely on LED signage. This advanced technology allows you to incorporate text, team colors, mascot logos, and full motion graphics into a single display that is impossible for travelers to miss. Plus, the labor required to prepare these messages, or revise them, is minimal compared to older forms of signage. If you do not have this technology in place already, consider updating the signage you use in advance of the college bowl season. It will pay off this year, and every day for years to come.

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