Using LED signs to Enhance the Romance of Valentine’s Day

Valentine’s Day is one of the most unique holidays of the year. Unlike Christmas or Chanukah, it does not have a religious affiliation, so it is celebrated by an extremely wide segment of people. And unlike Thanksgiving or Independence Day, people typically go out rather than planning a celebration at home. Plus, everyone, even those who are not in a relationship, enjoys the concept of romance and tries to do something to recognize the holiday. For all of these reasons, Valentine’s Day is one of the busiest days of the year in both the retail and service sectors.

Proposal on the Kiss Cam!

We don’t typically associate LED signs with this holiday specifically, or romance generally, but think about how often they rise to the occasion in the middle of February. Massive LED screens in sports arenas are used to broadcast unique wedding proposals, or the always popular “Kiss Cam.” Outdoor concerts full of love songs use LED screens to show the audience the passion on the performer’s face. Thanks to this flexible and highly visible signage technology, the feeling of romance is something we can all share in around Valentine’s Day.

If you have LED signage technology installed at your gas station, use it to attract special business around the holiday. With the right combination of images and text, you can bring streams of new business into your station. These customers are going to shop somewhere, so it may as well be at your station. Here are two simple strategies for using signage to attract Valentine’s Day business.

Romantic Messages

You don’t always have to use your signage to promote goods you sell. You can also use your signage to add character to your station and help it build an identity in the community. Around Valentine’s Day, display messages can be found wishing people a happy holiday, a day filled with love, or some other romantic message.

The effect of this is twofold. First, it shows customers that you have a heart and care about more than just their wallets. Second, it provides a subtle reminder of the holiday, and can help attract last minute shoppers. Think outside the box, and display lines from classic love poems, romantic movies, or even snarky messages for people who would rather skip the holiday.

Valentine’s Day Specials

There are lots of things that people buy at Valentine’s Day but at no other time during the year. Boxes of chocolates and bouquets of roses are just a few examples. If you carry these products, or other Valentine’s Day essentials, let people know you have them. If you are offering special prices or offers, be sure to display those too. As we mentioned earlier, there are some mandatory purchases that go along with Valentine’s Day. Let your customers know how easy and economical it is to shop with you, and they will skip over your competition.

Another proven strategy is to simply remind people about Valentine’s Day in the days leading up, and to redouble your messaging on the day of. Lots of people forget what happens on February 14th and then end up in trouble with their significant other. Remind these customers what day it is, and help them do something special for the holiday.

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How The Winter Olympics Rely on LED Signs

The 2014 Winter Olympics in Sochi are just getting started, and people from around the world can’t wait to begin enjoying the games. With each new Olympics, the organizers try to put together an event that is bigger, more spectacular and more modern than anything that has come before. This year’s Olympics are no exception, and we expect it to be dazzling.

winter_olympics_signageOver the course of the games, viewers will get used to seeing LED signs at just about every event. This ubiquitous technology has become a big part of public sporting events, and an integral part of the Olympics. Everything from figure skating to ski jumping relies on LED technology to keep athletes, judges, spectators and home viewers informed about what is going on. And considering the cold climate and harsh terrain of the Winter Olympics, there are few other technologies that could rise to the task.

The reason that Olympic organizers rely on LED signs is the same reason that so many gas stations rely on LED signs. When the officials in Sochi need to display standings, project judges’ scores, replay highlights, or incorporate videos and graphics into their ceremonies, there is no technology that works as well as LED. These are just a few of the advantages of using LED technology, in wintery Russia or at your gas station.


Unlike analog signage, LED signs glow brightly in any weather. For events at night, or when visibility is poor due to snow or fog, having a sign that lights up is a huge asset. When you need your sign to be seen and the messages it carries to be legible, LED technology provides unparalleled levels of reliability.


It’s not easy to get a large sign up a wintery pass and then anchor it securely to the side of a mountain. Luckily, LED signs can go just about anywhere and still perform spectacularly. Thanks to its light weight, simple operation requirements and serious durability, this signage technology can go anywhere and do anything. That makes it the ideal solution for the Olympic organizers, and for gas station owners looking to upgrade their signage without completely redesigning their station.

Graphical Capabilities

LED signs can do so much more than just display letters and numbers. After a champion figure skater completes a flawless routine, the crowd wants to be able to watch the highlights replayed and they turn to LED signs to see them. This technology can project graphics, a wide variety of text and even full motion video. Simply put, there is no message you can’t communicate using an LED sign.


Even for an event as spectacular as the Olympics, it is important to keep costs under control. LED technology offers plenty of benefits at an accessible price, even when the screens are dozens of feet wide. Olympic organizers know that they can get the signage they need without having to sacrifice the budget elsewhere.

Obviously, gas stations are not the same as the events at the Winter Olympics, but their signage needs are very similar. They both need to communicate clear and creative messages to as large an audience as possible, and that is why they both rely on LED signs. As you are watching the games this year, take note of how often you see LED signs in use, and think about what this technology could do for your station.


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Essential Maintenance for the 21st Century Gas Station

There is fierce competition in the gas station marketplace. For stations in high traffic areas, there may be four, five, or even more stations in close proximity to each other that are in direct competition. More remote stations do not have it any easier. Increases in vehicle energy efficiency in recent years allow drivers to go farther without filling up, meaning that it is no longer as urgent to stop at “the last gas station for 50 miles.”

With so many stations competing for a limited number of drivers, there is no excuse for running a shabby looking operation. Consumers have choices, and if they do not feel like your station meets their standards, they will simply go across the street or down the road. That is why it is so important for all gas stations, of all sizes and in every area, to stay on top of routine maintenance tasks like these.

gas_station_maintenanceClean Bathrooms

No one wants to use a dirty bathroom, and when drivers come across one, they are much less likely to buy food, drinks and other items from a convenience store. Make sure that your bathrooms are clean, stocked with paper towels and toilet paper, and well lit. Dedicate an employee to check the state of the bathrooms at least once an hour.

Well Kept Stores

Gas stations are high traffic locations, and they can quickly get dirty and disorganized. Be sure that spills are cleaned up immediately, surfaces are wiped down regularly, and shelves are kept tidy, stocked, and organized. When rain or snow hits, put out mats so that customers do not track water through the store and create slippery surfaces. Appliances like refrigerators, soda fountains, and hot dog rollers also need to be kept clean and maintained according to the manufacturer’s specifications.

Working Pumps

There is nothing more frustrating than pulling up to a gas pump, getting out of the car, and discovering that the pump doesn’t work. Pump break downs are inevitable, but make sure that they are fixed as quickly and competently as possible. It is also important to check that pumps distribute gas quickly, that credit card readers work, and that towels and windshield washer fluids are stocked up. Periodically, take the time to clean oil and other fluids off the pavement of your gas station.

Appealing Signage

Your sign is the the first thing that customers see, and they will draw conclusions about your entire operation based on the way that it looks. Make sure that your sign displays the correct prices, looks clean and maintained, and reflects the image of your station. If a sign is extremely old or has lost its utility, consider updating it. With this and all the other maintenance at your station, determine when something is simply dirty, and when it is worn out and in need of replacement.

Create a morning, midday, and closing checklist of all the daily maintenance tasks that need to get done. Approaching this project in a systematic way ensures that nothing gets overlooked. Plus, performing simple maintenance helps you avoid costly repairs down the road. Make cleanliness and functionality a priority at your station, and your customers will thank you for it.


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Is It Time To Update Your Signage?

The signage at your gas station does more than just communicate information about prices and services. It also relays important messages to your customers about the quality of your gas station. That is why it is so important to update your signs from time to time. Use this simple guide to help you evaluate the state of your current signage and select the updates that are right for your station.

7924075412_4541a753af_zCurrent Signage

Ask yourself these questions about the signs you currently use.

  • When were they installed?
  • Are they well lighted?
  • How much space do they provide for communication?
  • Are they in good working order?
  • Are they dirty or worn down looking?
  • How do they compare to the signs your competitors use?
  • How convenient are your signs to work with?
  • Do you often get asked questions that your signs should answer?

The answers to all of these questions are important, because signage has a significant impact on your business. Dirty, old, and ineffective signage suggests to customers that your station is outdated, unclean, and indifferent to the needs of customers. Even worse, if the stations around you have nicer looking signage, drivers will be more inclined to pass your station up. You may also be wasting time and money going through the cumbersome process of swapping out prices, replacing light bulbs, and seeking out maintenance experts. Rather than helping your business, your older signage may be hurting your bottom line.

Updated Signs

You have a lot of options when selecting new signage. In order to get the most for your investment, ask yourself these questions.

  • Are all of your signs outdated, or just some of them?
  • How many signs do you need to effectively communicate with customers? In addition to your primary sign, consider the signs in your store windows and at each pump.
  • How big does your new sign need to be to maximize visibility for drivers coming from all directions?
  • How does you sign affect your branding efforts? Do you rely on signature colors, logos, or catch phrases?
  • How much time and money do you have to invest in updates and the maintenance they will require?
  • How long do you want your updated signs to last?
  • How much space do you have to dedicate to new signs?
  • What features of your station would you like to highlight that your current signs cannot?

The current gold standard for gas station signage utilizes LED technology. In addition to being affordable, highly adaptable, and extremely visible, LED signs are energy efficient and easy to maintain. They offer bright, full color, and motion optimized displays that can communicate an infinite number of messages and be revised remotely at a moment’s notice. Plus, when purchased from a reputable supplier and installed by a team of experts, LED signs have a long life expectancy.

Whether you need to update one sign, or all of them, seriously consider using LED technology. You will instantly upgrade the overall look of your station and open up exciting new opportunities for communicating with customers.

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Positioning Your Signs To Be Seen

A highly visible sign is a gas station owner’s greatest asset. Unlike other business that use print, radio, TV and online ads to market themselves, gas stations have to grab a customer’s attention in the brief period of time that they are traveling by. An impossible to miss sign with the right message posted on it is the best way to do this.

OLYMPUS DIGITAL CAMERAThat is why the positioning of signs is so important. It doesn’t matter how big or bright your sign is, or how clever or appealing your copy writing is, if your sign is not positioned correctly, its impact is reduced significantly. That is why it is important to take the time to carefully evaluate your location before you put up any new signage. It is also crucial to evaluate the positioning of your existing signage as the area around your gas station evolves. These are the factors you need to keep in mind.

Sight Lines

Where do most of your customers come from? Try to put yourself in the mind of a potential customer and imagine what they see when they look at your gas station. Make sure that your sign is not blocked by trees, other signs or harsh lights. Your sign is a beacon for drivers, and they need to be able to navigate to your location using it.

The angle of your sign is also important. Consider, for instance, a station that is right off the highway. If there are highway exits in both directions, your sign needs to be visible from both directions. If drivers are only able to exit going one direction, however, it is a waste of resources to try and communicate to drivers traveling in the opposite direction because they have no way to reach you. Understanding sight lines is a good way to avoid an investment in unnecessary signage.

Effect on the Station

You use your signage to draw customers in, but once they are at your station, you don’t want your signage to be an obstacle. Select a location that is out of the way so that it does not affect drivers, or the overall layout of your station. Make sure you understand the boundaries of your property lines, and consider the needs of neighboring businesses. Calibrating all of these factors along with the challenges of maximizing visibility can be a challenge, so do not select a location in haste. Once a sign is erected, it is cost-prohibitive to move it.

Access to Utilities

Make sure that you know the technical specifications of your signage so that you can select a convenient place to access electricity that also provides stable enough ground. Keep in mind too that you will likely want to clean your sign at some point, so being in proximity to a hose is also a consideration. Consult with your signage provider to help you understand the technology you are working with.

Smaller Signs

Thus far, most of these tips have applied to your gas station’s largest and most primary sign. But you probably also rely on smaller signs in your store windows, at each gas pump and on the roads leading up to your station. Apply the principles mentioned above to these signs too. Any sign that is overlooked is a sign that is not doing its job.

Choosing the right location for a new sign is a challenge, but with some planning, common sense and the right technical information, you can use your signage to speak to the maximum number of customers. If you have further questions, work with partners who have signage expertise before you commit to any location.

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How Will Your Gas Station Thrive in 2014?

As one year gives way to the next, it is natural to reflect on the time that has passed and plan for the time yet to come. For most of us, this happens in the form of New Year’s resolutions to lose weight or spend more time doing hobbies, but it is important for businesses to reflect on themselves too.

How did your gas station do in 2013? Did you grow as much as you expected? Did you experience any significant setbacks? Most importantly, what are your plans for making 2014 your best year ever? If you have not asked yourself these questions, now is the time to do it. You have the whole year ahead of you, and the plans and investments you make now will affect the success of your business for the next 11 months. These are a few of the things you should think about as you prepare to thrive in 2014.


Many gas stations do not spend enough time evaluating their product offerings. Certain things like gas, coffee and candy bars will never go away, but there are dozens, and even hundreds, of other things on your shelves that could be helping or hurting your business.

At the start of the new year, evaluate what is selling and what is not. Could you make more money selling fresh hot dogs than prepackaged sandwiches? Would your customers prefer it if you dedicated more space to fountain drinks and less space to cooler drinks? Rather than falling back on tradition, consider the effect that each and every product in your inventory has on your bottom line. Also, if you do choose to offer new products, do you have the signage you need to tell your customers about it?


Unless your gas station is in a particularly remote area, you probably face stiff competition, and may even be surrounded on all sides by gas stations that are very similar to yours. As you plan for the new year, it is important to take into account your current and potential future competition. If you are not prepared to fight for customers, they can easily choose to go elsewhere.

Try to objectively evaluate what your station does well, and what it does poorly. Do the same for the stations around you. Once you have this knowledge, identify ways to stand out from the competition. If your station is bigger, newer, friendlier or cheaper than the competition, find a way to accentuate these features. Makes sure that everyone passing by your station knows what sets you apart.


Too often, gas stations rely on the necessity of their services as their only form of marketing. This is always a mistake, no matter how big your station is or where it is located. Customers need to know where you are, what you do and why you are the best in the area. Signage is a proven way to communicate all of these messages directly, while being affordable, and with flexibly.

In today’s petro marketplace, LED signage is the preferred technology. Not only are LED lights bright, colorful and easy to see from a distance, they allow you to deliver a wide range of messages to customers. Marketing for gas stations is all about making an appeal at the point of sale, and LED signage allows you to make a vast range of appeals. Let your LED signs tell people about your new products. Put up a message that sets you apart from the other stations in the area. Or simply use the adaptability of LED signage to give your station some character.

Updated signage should be a key component of your business strategy in 2014. This one-time investment improves the look of your station, grabs the attention of customers and allows you to communicate a lot more information than just gas prices and soda specials. Start preparing now, and get ready to have a great 2014.


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Making the Most of College Bowl Season


For millions of college football fans across the country, this is one of the most exciting times of the year. As the college football season comes to a close, dozens of bowl games are taking place, some featuring perennial powerhouses, and others with teams appearing in their first bowl game.

Many alumni, their families, and other college football fans hit the roads in order to make it to bowl games both near and far. For gas station owners, this increased traffic presents both challenges and opportunities. If you take the time to prepare in advance, you can manage the heavier crowds and even attract fans to your station. Use these tips to make the most of this exciting time of year.

Keep Your Inventory Stocked Up

In addition to college football fans, many people are traveling home after the holidays around this time of year. With the increased traffic coming through your door, it is easy to run out of popular items like hot coffee, snacks, and magazines.

Think about the items that holiday travelers and college football fans will be most interested in, and make sure you order some extras in advance of this time of year. Remember that tailgating is a big part of the bowl experience. If your station sells beer, be sure you have plenty on hand. Having a well stocked inventory not only ensures that you don’t miss a sale, it also builds goodwill for your station that will pay dividends in the long run.

Keep Your Facilities Well Maintained

Even with the excitement of an upcoming bowl game, travel can be a stressful experience, especially with a car full of kids, gear, and possibly even pets. When people pull off the highway to make a pit stop, it is natural for them to stop at the station that appears cleanest, newest, and best maintained. In the minds of consumers, a well kept station implies the kind of commitment to the customer that weary travelers are looking for.

In order to put your best face forward, makes sure that your station is well lit, that snow and ice are cleared away, and that the facility is as clean as possible. This applies to both the inside and the outside. Check the bathrooms regularly to make sure that they are clean and stocked with toilet paper. Put out mats to keep customers from tracking snow and slush through the aisles of your store. It helps to task one or two employees exclusively with keeping the station well maintained.

Keep Your Signage Relevant

The first thing that people notice about your station is its signage. When you are in competition with other stations in the area, you can set your station apart by displaying a message to bowl season travelers. If your station is in a city where a bowl is being held, welcome travelers with a warm greeting. If your station is in a college town with a team in a bowl game, wish them luck. This simple gesture can help you attract scores of new customers.

The best way to deliver these messages brightly, boldly, and easily, is to rely on LED signage. This advanced technology allows you to incorporate text, team colors, mascot logos, and full motion graphics into a single display that is impossible for travelers to miss. Plus, the labor required to prepare these messages, or revise them, is minimal compared to older forms of signage. If you do not have this technology in place already, consider updating the signage you use in advance of the college bowl season. It will pay off this year, and every day for years to come.

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Stay Safe This New Year’s Eve

5309280661_724b7e0feb_zStay Safe This New Year’s Eve

The night of New Year’s Eve is often a carefree time. People are saying goodbye to the previous year and looking forward to the next one. It is an occasion when people cast their inhibitions aside, embrace things a little out of the ordinary, and let loose like they may not all year long.

There is a lot of fun to be had, but you also need to stay safe. New Year’s Eve presents tons of opportunities to have a good time, but there are unique dangers to the evening as well. If you plan to go out this year, follow these tips to make sure that you and your friends make it home to enjoy the coming year.

Never Drink and Drive

It is worth it to emphasize this point on New Year’s Eve. People that are normally responsible often let their guard down on this one night. They drink a little more that they should, the champagne goes to their head, and they stay out later than normal. If you feel in any way impaired, or have consumed even small amounts of alcohol, you should not get behind the wheel of a car. Similarly, never be a passenger in a vehicle that is being driven by a drunk driver.

There are lots of alternative ways to get home. Before the night begins, designate a driver who agrees to drink nothing with alcohol. Establish a plan before you leave for the night so that you don’t have to work out logistics with intoxicated people. If a friend is unavailable, have a cab take you home. It is a good idea to arrange for a cab ahead of time in case you do not have the presence of mind later. If need be, sleep over at the site of the New Year’s Party. Every alternative is better than drunk driving.

Plan an Alternate Route

Even if you are completely sober, you need to be prepared for the unique road conditions of New Year’s Eve. You may have been responsible, but that doesn’t mean that everyone else has been. Late at night on New Year’s Eve, there is a much heavier volume of both cars and pedestrians on the street, and many of them have been drinking. Whenever possible, avoid major roads and intersections so that you can bypass the worst of the holiday traffic.

Check the Weather

It might be a beautiful night when you head out, and dumping snow by the time you plan to leave. Check the weather forecast before you go out so that you know what is coming. You can avoid hazardous conditions on the road by planning to head home before storms move in.

You do not have to sacrifice your fun to have a great night on New Year’s Eve. Make a plan, stick to it, and be smart. Don’t just watch out for yourself, watch out for everyone else too. All of us here at Petro LED wish you a happy and safe holiday, and we hope that the coming year is your best one yet.

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Traveling Safely After the Holidays

Many people drive to visit friends and family around the holidays. The trip there is filled with excitement and anticipation, but the trip home may be a little more stressful. Contending with cranky kids, restless pets, heaps of presents, and tight schedules can make for a tense environment inside of the car. When you compound that with winter weather, increased traffic, and other frazzled drivers, the situation on the road can be a delicate one.

You can have a more comfortable trip home, and avoid delays and accidents, if you simply commit to traveling safely. The way you travel affects things both inside and outside of the car. On your trip home this holiday season, make sure you follow these common sense tips.

Regulate Your Speed

When you are eager to get home it can be difficult not to race down the road. But for the safety of your passengers, and out of courtesy to other drivers, watch your speed. Due to holiday shoppers and travelers, traffic is significantly heavier in the days after Christmas. Maintaining the speed limit, or even driving below it, can help you react to unforeseen difficulties on the road. Avoiding speeding can also help you to save gas.

Don’t Gamble with Winter Weather

Some people travel from warm climates to colder climates to celebrate Christmas. If you are unused to driving in snow, sleet, hail, or winter fog, do not try to hone your skills in the days after Christmas. If necessary, postpone your trip back until the weather clears. If you must travel, try to plan a route that avoids small roads and steep inclines. And if you have to travel through the worst of it, go slowly, and pull off the road whenever you need too.

Stay Calm

As we mentioned before, the trip home can be stressful. If you are thinking about crying kids, holiday bills, or the job you have to begrudgingly return to, you cannot focus completely on the road. It is scientifically proven that stress compromises your ability to drive. Be sure to stay calm, alert, and focused on what matters most; the road.

Stop Strategically

Thieves often prey on holiday travelers whose cars are filled with gifts. When you stop, make sure that you go to a reputable looking gas station that is properly illuminated. Give yourself options by stopping often so that you do not have to settle for the first gas available. Park your vehicle in a visible location, and keep the doors locked when you exit. Also, be sure to stop whenever you feel fatigued, stressed out, or urgent for a bathroom.

With some patience and planning, you can make it home after the holidays with your sanity in tact. You have probably seen how many crazy drivers there are on the road after Christmas. Don’t be one yourself. Drive smart, and make it easier on everyone.

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Merry Christmas from Petro LED

How can you help but be enchanted by the Christmas season? Homes are decorated with colorful lights that shine through the night. Christmas trees are adorned with treasured ornaments. Festively wrapped presents are gather under the tree, and the excitement of children is so palpable that you can feel it in the air. The days leading up to and following Christmas are unlike any other time of year.

Here at Petro LED, we would like to take this opportunity to wish you, your family, and all of your friends a very Merry Christmas. We hope that you have the chance to take some time off of work, to enjoy a delicious meal, and to spend some quality time with the ones that you love. Even if you do not celebrate Christmas, this is a wonderful time to relax, reflect, and reconnect.

Everyone has their own Christmas traditions, and there is no right or wrong way to celebrate the holiday. Some people make lasagna for dinner. Some people pack stockings full of gag gifts. There are even those that have an annual football game in the deep snow and freezing temperatures. Part of the charm of Christmas is that people create the celebration they most want to be a part of.

One constant that carries through many Christmas traditions, however, is the use of light. We drape our Christmas trees with them, put them in the trees in our front yard, and find them in the front windows of almost every business. For more than 300 years, light has been one of the primary symbols of Christmas.

The tradition began when people decorated their Christmas trees with actual wax candles. Once electric lights were invented, miniature Christmas tree bulbs began to be crafted, and new colors appeared. Now, every kind of light imaginable shines through the night around the Christmas season. People put up endless streams of twinkling lights, have glowing inflatable Santas in their front yard, and even use LED technology to put together elaborate Christmas spectacles.

Like the holiday itself, there is no right or wrong way to use light around Christmas. A single humble candle can be as affecting and meaningful as a shining winter wonderland. What matters is acknowledging the season with this powerful symbol of Christmas time hope.

It is our greatest hope that your holiday season is filled with light. All of us in the Petro LED family are excited about Christmas, and we bet that you are too. As the big day quickly approaches, make sure that you have your shopping done, all your decorations up, and some holiday cookies baking in the oven. Finally, and most importantly, we hope that you are surrounded by the people that you love. Christmas only comes once a year, so make the most of this magical time while you can. Merry Christmas to you from your friends at Petro LED.

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