The peak of the college basketball season is about to begin, and tens of millions of fans can’t wait. With games being held throughout the country, on both coasts and everywhere in-between, there are going to be a lot of people hitting the road. For true fans, no March Madness game is too far away to make the trip.
If you run a gas station, or some other type of business that appeals to travelers, you owe it to yourself to prepare for March Madness travelers. You don’t want to be caught off guard, and if you do things right, you can bring in significant new sources of revenue during these two weeks in March. Put these tips into practice, and watch the new customers stream though the door.
Appeal to Basketball Fans
If you know that most of the travelers in your area are on the road for a specific reason, make a direct appeal to them. Welcome them to your city, wish their teams good luck, and offer specials on the goods they are most likely to shop for. Travelers have a lot of choices when selecting a place to stop, but if they know you are excited about the tournament too, they will choose you over the competition.
Advertise All Your Services
Long distance travelers are looking for more than just gas and snacks. They also need clean bathrooms, a place to walk their dogs, a sit down meal, or a place to peek in on the tournament action. Travelers know they can get candy bars anywhere, but if you offer esoteric but still essential services, they will seek you out. Make sure everyone that passes by is aware of all that you have to offer.
Put Your Best Face Forward
Everyone that is traveling somewhere will eventually have to travel back. That is why you should do everything possible to make an impression the first time, and hope that it leads to a second time. Make sure your shelves are stocked, your bathrooms are clean, you have enough staff to keep lines moving, and your station looks good both inside and out. Travelers are looking for someplace they know and can rely on. Make sure you don’t give any customer a reason not to come back.
The final piece of your March Madness strategy is signage. You can do everything right, but if you don’t have the right tools to communicate with motorists, your efforts may be wasted. No other signage technology combines the visibility, economy, and flexibility that LED signage does.
If you only have a few moments to make an impression on passing motorists, make sure your messaging is coming through loud and clear. March Madness travelers are going to need to stop somewhere. Let everyone know why they should stop at your location. There is still time to have LED signage of all shapes and sizes installed at your location, and its revenue-generating benefits extend far beyond the month of March.
Image Source: flickr.com/photos/adamglanzman