Teach Your Daughter the Value of Marketing

Father Daughter

Today is National Take Your Daughter to Work Day, a time to show young girls what their parents do at work all day. This event is a lot of fun for parents and kids alike, but unfortunately it often functions more as a day off of school than a real learning opportunity.

If your daughter is coming in to work with you, there are fun ways to show her how business works that also teach valuable life skills. Your kids are probably not interested in learning accounting, but they could be interested in marketing. All businesses have to make an effort to advertise themselves, and you can use this occasion to show them some of the basic principles. Use these tips to teach your daughters lessons that will stick with them for a lifetime.

Design an Ad

Have your daughter create an ad for your business using whatever tools are available. Young girls could use crayons or markers, while older girls might be able to use computer based design tools. Stress that a good ad has an attention grabbing picture, and a message that connects with customers. When the girls are done, post the ad to your social media profile. Even if it is not appropriate to work into you normal advertising strategy, posting the homemade pictures shows that you are taking the holiday seriously, and creates a cute image for your business.

Make Her a Greeter

Sometimes the best advertising is simply smiling and saying hello when a customer walks through the front door. And when that message is coming from a cute little girl, is speaks even louder. Tell your daughter about how important it is for businesses to treat their customers with warmth and respect, and then put her front and center so she can get some experience of her own. It is a safe bet that your customers will be delighted, and your daughter will learn skills she can take with her to any job she works in the future.

Offer a Holiday Special

You are not the only person taking their daughter in to work today. If you have regular customers that suddenly have their daughter in tow, offer some kind of deal or giveaway, and get your daughter engaged with it to. It could be her job to hand out free pieces of candy to other little girls, or to hang up pictures that other daughters draw while they are at work with their mom or dad. Emphasize to your daughter that special offers are a big part of advertising, and that she is doing a great job of helping out.

Let Her Update Your Signage

If you take advantage of LED signage at your gas station, you know how easy it is to change around the pictures and text that you use. Tell your daughter about how important signage is for your station, and then let her change the the display herself. It may seem routine to you, but for your daughter it is something exciting and new.

The important thing is keeping your daughter engaged. That makes the experience more fun and meaningful for her, and frees you up to handle the important business. With a little bit of planning and creativity, you can teach your daughter skills she will actually use in her professional life.

Image Source: flickr.com/photos/stevensnodgrass

Original Source: http://blog.petroledsigns.com/holiday-and-events/teach-daughter-value-marketing/

Help Your Customers Have a Happy Easter

Easter Bunny

Easter is not typically thought of a traveling holiday, but more people than you realize take to the roads to be with family, or to attend religious ceremonies and festivities. The roads might not be as packed as they are around Thanksgiving or Christmas, but it can still be a long and stressful experience for those behind the wheel.

If you run a gas station, take advantage of the Easter holiday, and do something extra for the people on the roads. No only will you spread good will, you can attract significant amounts of new business. Use this simple guide to help you connect with customers around Easter.

Prepare Your Station

Holiday travelers are looking for a respite when they pull off the road. Make sure they don’t have any reason to be disappointed with your station. Keep the bathrooms clean and stocked, fresh coffee brewing, and plenty of staff on hand to deal with long lines and muddy floors. Even customers that are traveling from far away will remember where they got good service and bad service. If you take this one opportunity to impress them, they might make a point of stopping back again.

Stock Holiday Merchandise

You probably don’t want to fill your cooler cases with Easter hams, but why not stock plastic Easter eggs, bit sized candies, bunny ears and Easter baskets? In the rush to get on the road, families don’t always have the time to do something for the kids. You can save them a lot of stress by making these Easter staples easy to buy.

Join in the Holiday Spirit

If you have the room at your gas station, consider having an Easter celebration of your own. A visit from the Easter bunny or an Easter egg hunt delights the kids, and their parents might do some shopping while the kids are occupied. Even if you don’t have the time or the room, consider putting up decorations to show you are in the holiday spirit. Also, remember that Easter is as much a celebration of spring as a religious holiday, and many non-religious people celebrate it in some form. When planning or decorating, try to find strategies that appeal to both audiences.

Let Everyone Know

If you decide to act on any of these ideas, make sure that everyone knows about them. The right mix of signage and messaging is the best way to grab the attention of passing motorists. If your sign is big enough and bright enough, you can let everyone know that you are the Easter headquarters, in addition to being a fast, full service gas station.

In this situation, LED signage is ideal. Not only is it highly visible, it allows you to work pictures and videos into your messaging. That means drivers don’t just see the price of gas, they can see a waving Easter bunny, blooming flowers, and candy colored eggs. Simple strategies like this can help you stand apart from the competition and show your new and returning customers that you care about the same things they do.

Image Source: commons.wikimedia.org/wiki/File:Hase_mit_Ostereiern_%281%29.jpg

Original Source: http://blog.petroledsigns.com/holiday-and-events/help-customers-happy-easter/

Selecting the Right LED Signs


LED technology is so advanced and versatile that is has near limitless applications. That opens up exciting possibilities for you gas station, but it can also make it difficult to select the right sign. With so many choices, how do you find the sign that provides the right combination of cost and capability? We have put together this basic guide to introduce you to the various categories of LED signs we offer.

Gas Price Signs

Gas price signs simply display the cost of a gallon of gas in bright, clear numbers. We offer sizes ranging from 8 inches to 72 inches. Signs are available in a range of color choices and with features that make it easy for customers to distinguish the cost of diesel, unleaded, premium etc. As prices change, you can adjust the display remotely from up to 300 feet away.

Outdoor LED Signs

Outdoor LED signs offer the most amount of versatility. Think of them as TV screens that can accommodate a wide range of text, pictures, and videos. This capability allows you to expand the marketing and branding potential of your signage significantly. We offer these signs in a wide range of sizes, with varying levels of resolution, and with tri-color or full color image potential.

Canopy Signs

Canopy signs are a lot like gas price signs, but they are attached to the side of your canopy. The advantage is that they can be installed onto almost any canopy with ease, which means you have to make few if any special provisions to start using LED signage. The canopy is also a high-visibility location that naturally draws the eye of drivers. These signs, like all our signs, are available in multiple sizes, colors, and display configurations.

Cash/Credit Signs

If you offer different prices to customers paying with cash or credit, these signs make it easy to advertise both prices on a single display. That cuts down on the total number of signs you need, and makes the information easier for your customers to digest. Plus, like the gas price signs we mentioned earlier, the price can be changed in just seconds from inside your station.

Which Signs Are Right for My Business?

The answer to that question depends on many factors, from the size of your station, to your budget, to the signage you have in place currently. Remember that a single LED sign in the right place displaying the right message can still have a significant impact on your business. You can upgrade entirely to LED signs, or make them just a single feature of your overall signage mix.

To learn more about all of these products and how they will affect your station, work with one of our expert representatives. They can explain the technical specs, the long-term costs, and the installation requirements in detail. Once you are equipped with complete information, making the right selection is easy. Call us today to learn more about what LED signage can do for your gas station.

Image Source: flickr.com/photos/shardayyy/7212365780

Original Source: http://blog.petroledsigns.com/led-sign-design/selecting-right-led-signs/

Upgrading to LED Signs: A How To Guide


So you have decided to make the switch from your old and outdated signage to modern signage that utilizes LED technologies. You can expect to reap the benefits immediately, but it is important that you handle the transition carefully. This is a major project for your gas station and not one that you can just dive into. We have put together this simple how-to guide to ensure that no detail is overlooked.

Plan the Scope of Your Order

Do you plan to upgrade all your signs to LEDs, or just your primary sign? Knowing how fully you want to invest in new technologies can help you budget, coordinate installations, and select the right sign models. Ask yourself, how many of my signs are creating business, and how many are just there? Any sign that does not generate revenue is a waste of space.

Analyze Your Resources

LED signs require certain amounts of space and access to electricity in order to function properly. Survey your property, and identify where your utilities are located, how topography will affect a new sign, and how much space you have to work with. Conducting this survey earlier rather than later can ensure your site is properly prepared when it’s time to install your new signs. If necessary, get in touch with a contractor to help you update your wiring or regrade your site.

Prepare for Construction

Installing new signage may temporarily interrupt your day to day operations. Decide if you want to close down entirely, or shut off just a few pumps. If you are having a large primary sign installed, consider the effect that crane trucks and construction crews may have on your customers. Planning ahead can help you minimize the frustrations for the people that support your business.

Study the Laws

Some municipalities have laws about where you can put signs, how large or bright they can be, and what they can display. Make sure you know about any laws you are subject to before you start ordering signs.

Create a Budget

If you have never relied on electronic signage before, LED signage will have an affect on your utility bills, even if it is minimal. There are also potential maintenance costs, installations costs, and insurance considerations. Work with your signage provider to determine exactly what you LED signage will cost you, and then figure that cost into your future budget.

Place Your Order

The final step is to place your order. A qualified supplier of LED signage with particular expertise serving gas stations can help you find the models that are right for your site. The range of options available to you is extensive, so rest assured that there is a sign out there to meet your needs. If you have questions about any of these steps, ask your supplier to provide you with detailed answers. They understand this technology and the unique challenges of implementation better than anyone. Rely on their expertise from the first step to the last.

Image Source: flickr.com/photos/75001512@N00/4701975698

Original Source: http://blog.petroledsigns.com/led-sign-design/upgrading-led-signs-guide/

Hockey Fans Rely on LED Signs

Hockey Jumbotron

In hockey, there is no part of the rink you can ignore, and no part of the action that doesn’t matter. The 12 men on the ice are in heated competition with each contributing to offensive or defenses successes. This is part of what makes hockey such an exciting sport. Unfortunately, it can also make it hard to follow. You might see an amazing goal but miss the skillful assist that made it possible. Or you could be focused on a big check and take your eyes off the other defenders.

That is part of why almost every hockey arena makes use of a massive LED screen above center ice. The action is so fast paced and all over, that even the most experienced observers need to rely on a replay to make sense of what happened. Luckily, today’s LED technology is so advanced that no fan has to feel confused. The minute a big play happens, everyone in the stands can watch it replayed in slow motion, high definition, and big picture. All hockey fans agree that this makes the viewing experience much more satisfying.

If you followed along with Olympic hockey at the Sochi games, you probably noticed a pattern. Something big would happen, and then thousands of heads would simultaneously look up to see the replay. No matter how fast the puck was flying, how many bodies were crashing into each other, or how many sticks were tangling up, the LED screen in the arena made is easy to see exactly what happened. Even many of the players relied on the screen to see what went right or wrong.

For all of these reasons and more, LED technology has become the gold standard for today’s screens, signs, and displays. In hockey, basketball, baseball, and football, fans rely on an oversized LED screens to keep them engaged with the game. Thanks to the screen, fans can enjoy the excitement of being there in person, with the replays, stats, and humorous moments that making watching on TV so convenient.

Your gas station may be nothing like a hockey arena, but it can benefit from LED technology for all the same reasons. Sports fans prefer LED signs because they are big, bright, colorful, and capable of showing full motion video. Think about the signs you have in place now. Are they that versatile?

More and more gas station owners are making the switch to LED signage because it is simply easier for passing motorists to see. You may only have a few seconds to make an impression on a passing motorists. With LED signage, your message comes through loud and clear. Plus, the multiple capabilities of LED signs mean that you can rely on words, pictures, videos, or a combination of all three. That allows you to take your advertising to the next level.

Find about more about what hockey fans already know. LED signs have a unique ability to communicate a message. Plus, they are more economical, low-maintenance, and long-lasting than you might expect. Partner with Petro LED to get more out of your gas station signage.

Image Source: flickr.com/photos/mr_t_in_dc

Original Source: http://blog.petroledsigns.com/sports-and-event-signage/hockey-fans-rely-led-signs/

Drawing in Travelers with LED Signage

Marchmadness_PLEDThe peak of the college basketball season is about to begin, and tens of millions of fans can’t wait. With games being held throughout the country, on both coasts and everywhere in-between, there are going to be a lot of people hitting the road. For true fans, no March Madness game is too far away to make the trip.

If you run a gas station, or some other type of business that appeals to travelers, you owe it to yourself to prepare for March Madness travelers. You don’t want to be caught off guard, and if you do things right, you can bring in significant new sources of revenue during these two weeks in March. Put these tips into practice, and watch the new customers stream though the door.

Appeal to Basketball Fans

If you know that most of the travelers in your area are on the road for a specific reason, make a direct appeal to them. Welcome them to your city, wish their teams good luck, and offer specials on the goods they are most likely to shop for. Travelers have a lot of choices when selecting a place to stop, but if they know you are excited about the tournament too, they will choose you over the competition.

Advertise All Your Services

Long distance travelers are looking for more than just gas and snacks. They also need clean bathrooms, a place to walk their dogs, a sit down meal, or a place to peek in on the tournament action. Travelers know they can get candy bars anywhere, but if you offer esoteric but still essential services, they will seek you out. Make sure everyone that passes by is aware of all that you have to offer.

Put Your Best Face Forward

Everyone that is traveling somewhere will eventually have to travel back. That is why you should do everything possible to make an impression the first time, and hope that it leads to a second time. Make sure your shelves are stocked, your bathrooms are clean, you have enough staff to keep lines moving, and your station looks good both inside and out. Travelers are looking for someplace they know and can rely on. Make sure you don’t give any customer a reason not to come back.

The final piece of your March Madness strategy is signage. You can do everything right, but if you don’t have the right tools to communicate with motorists, your efforts may be wasted. No other signage technology combines the visibility, economy, and flexibility that LED signage does.

If you only have a few moments to make an impression on passing motorists, make sure your messaging is coming through loud and clear. March Madness travelers are going to need to stop somewhere. Let everyone know why they should stop at your location. There is still time to have LED signage of all shapes and sizes installed at your location, and its revenue-generating benefits extend far beyond the month of March.

Image Source: flickr.com/photos/adamglanzman

Original Source: http://blog.petroledsigns.com/led-sign-design/drawing-travelers-led-signage/

Capitalizing on March Madness

NCAA BASKETBALL 2011 - FEB 13 - Miami Hurricanes at Duke Blue DevilsThe college basketball championship tournament, better known as March Madness, is unique among sporting events. Unlike the Superbowl, which is just one night, or the World Series, which lasts seven games at most, March Madness packs dozens of games into an intense two week period. Rather than wearing fans out, the excitement ramps up each day until it reaches a fever pitch in the last few rounds.

March Madness games happen in a limited number of cities, but they appeal to an extremely wide audience. Each year, 64 teams make it to the tournament, and all of them have legions of fans from their student body, their alumni association, and from the millions of college basketball fans that are willing to watch any game. If you run a gas station, there are lots of opportunities to capitalize on March Madness. Here are a few of the easiest and most effective.

Root for the Home Team

If there is a tournament team located anywhere near your gas station, be sure to show your support. Use your signage to wish them good luck, point out when the games are, and show your allegiance to their fan base. When rabid college basketball fans see that you are one of their own, they will be more likely to stop at your station instead of another one.

Offer March Madness Specials

March Madness watching parties happen everywhere, which means that people are buying lots of chips, soda, beer, and other party supplies. Find out where it makes good business sense to offer discounts, and then use the signage at your station to let everyone know. You might also consider offering bonuses or giveaways every time the local team wins.

Giveaway Tournament Brackets

Even casual basketball fans like filling out tournament brackets. For just a few dollars, you can print up hundreds and offer them free to customers. If you have the means, think about offering prizes to the people that fill out the most accurate brackets. Also, if you have the signage technology to do it, display the current bracket standings in front of your gas station so that everyone knows you are following along

The point we really want to emphasize is that you can attract college basketball fans by sharing in their excitement. They naturally want to patronize businesses that support the same teams or sports that they do. The best way to show that you are a fan is to rely on your signage.

LED signs offer distinct advantages over other signage technologies because they are easy to see, attention grabbing, and they can adapt to a wide range of messages. If you have LED signs at your location, you can put up text one day, pictures the next, and even video. That makes it so much easier to put you March Madness advertising strategy into effect.

If you do not have LED signs to work with, think seriously about making the upgrade. They can help you do more business now, and for the rest of the year. There is still time to make the switch before the tournament starts.

Image Source: flickr.com/photos/lbpressphotography

Original Source: http://blog.petroledsigns.com/sports-and-event-signage/capitalizing-march-madness/

Attracting the Festival and Event Crowd


The South by Southwest (SXSW) festival kicks off in Austin at the beginning of March. More than 1,700 bands, countless artists, and filmmakers from around the world will flock to the Texas capital to perform, participate, and party. There will also be crowds well in excess of 10,000 people heading down to join the festivities.

SXSW is one of the biggest of these arts and music festivals, but it is hardly the only one. There is also CMJ in New York, Bonnaroo in rural Tennessee, and Coachella in Northern California, just to name a few. When these festivals happen, people travel from across the country and around the world to be there, and all of them have needs your business can satisfy.

No matter where you are located, it is probable that you are either close to, or on the way to one of these festivals. With a little planning and foresight, you can attract some of these massive crowds and enjoy a sudden influx of business. Use these tips.

Adapt Your Inventory

Festival goers need food and drinks, but they are also looking for things like lawn chairs, hats, sunscreen, and coolers. Think about what kinds of goods this demographic is looking for, and make sure you stock up. Use your biggest and brightest sign to tell everyone they can buy what they need at your store.

Offer Deals

Take this opportunity to run sales, specials, or one time deals that will appeal to the festival crowd, but be sure to plan strategically. Pair cheaper items with more expensive ones, and you are likely to sell more of both. Again, use you signs to tell all potential customers they can save money with you.

Reference the Festival

One easy way to set yourself apart from other business and to build credibility is to simply acknowledge the existence of the festival. Festival goers are more willing to stop in a business if they know the proprietor is excited to have them there. A simple message like “Welcome to SXSW” goes a long way.

Grab the Post Festival Crowd

At the end of the festival, there will be just as many potential customers streaming past your business. Worn out attendees may be looking for a shower, laundry facilities, or a hot meal. You can also advertise special offers to customers who present a ticket stub. Use your imagination, and find ways to specifically serve the post festival crowd.

The final thing to remember is that many festival goers are coming from far away and are not familiar with the area. If you want to attract them to your business, you need to make it easy for them to find you. LED signs are big, colorful, bright, and highly visible. Plus, they are so adaptable, that you can use just a few signs to deliver a wide range of messages. Before the festivals start, make sure you have the tools you need to attract the huge crowds that are on the way.

Image Source:http://www.flickr.com/photos/evarinaldiphotography/8540647429/in/photostream/

Original Source:http://blog.petroledsigns.com/sports-and-event-signage/attracting-festival-event-crowd/

Holiday Business Signs

Did you know that February 28th is Floral Design Day, a holiday meant to celebrate the natural beauty of flowers and the artistry of floral design? If you have never heard of this celebration before, don’t worry, you are not alone. Floral Design Day is not well known or widely celebrated, but if more people knew about it leading up to the 28th, perhaps they would find a way to celebrate.

4718368329_c1527299d1_zThe 2014 calendar is filled with obscure, unusual, and overlooked holidays. Just about every week of the year includes some sort of unexpected holiday or observance. These are just a few that you have probably never heard of.

  • March 4th is Pancake Day
  • May 11th is Eat What You Want Day
  • July 13th is Embrace Your Geekiness Day
  • October 1st is World Vegetarian Day
  • December 5th is International Ninja Day

Trust us, this is a very abridged list, and it does not even take into account the numerous weekly and monthly celebrations that happen throughout the year. Many of these holidays are silly, some are somber, and some are just plain bizarre. But the point is that they happen all the time, and your business can benefit from them.

Think of all the extra business you get around Christmas, Valentine’s Day, or Independence Day. People are buying supplies to celebrate, and also special items that are tailored specifically to the holiday. If you can raise awareness about lesser known holidays like Floral Design Day, you can encourage these same consumption patterns, you just need to have the right message, and the right way of delivering it.

Let’s use Eat What You Want Day as an example. Your gas station is probably stocked with candy, chips, and other delicious but fattening items. You probably also have customers that would love to indulge but are trying to stick to diets and weight loss plans. But if they knew that on May 11th they had a one day pass to eat whatever they wanted, and that they were not alone in their snacking, wouldn’t they be more inclined to buy treats from your store?

This is just one example, and not all holidays are as universal as Eat What You Want Day, but if you can attract just a few new customers to each of these obscure holidays, it can add up to serious amounts of revenue by the end of the year. Take these simple steps to drive in new business.

  • Educate yourself about unusual holidays throughout the year – this is a good resource
  • Determine which holidays apply to your business, and be sure to think outside the box. Just because you don’t sell the product that the holiday celebrates doesn’t mean there are not opportunities available.
  • Find a way to capitalize on the excitement. This could include everything from sales, to special offers, to celebratory events at your station
  • Use your LED signs to raise awareness of the event in the days leading up to it, and redouble your efforts on the day of. Also, be sure to tell customers why they should celebrate with you and not the competition.
  • Make sure you are prepared to handle the influx of business by increasing your inventory, cleaning your store thoroughly, and making extra space if necessary.

You don’t have to celebrate all or even most of these holidays. But with the right planning, you can set your store apart and attract excited new customers by celebrating a few of them. Look ahead into 2014, and start planning for Cheese Doodle Day, Third Shift Workers Day, Fresh Breath Day and so many more.

Image Source: www.flickr.com/photos/ozmafan/4718368329

Original Source: http://blog.petroledsigns.com/holiday-and-events/holiday-business-signs

Olympic Memories Are Made with LED Signs

12515578553_01e1ab9b97_zThe Sochi Winter Olympics are almost over, but there is still lots of excitement and spectacle left to enjoy. With medal rounds still remaining for audience favorites like hockey, and dramatic medal presentation ceremonies left to watch, it’s too early to tune out of the Olympics just yet. Some of the best parts are yet to come.

As you look forward to the remainder of the games, and look back on all the thrills that the Sochi Olympics have offered up thus far, can you pick out a favorite moment? Obviously, it depends on the sports, countries, and athletes that you root for, but in almost every games there is one glorious moment that transcends any fan base and enters the pantheon of sports glory. Remember, for instance, when the USA hockey team defeated Russia at the 1980 Olympics to win a gold medal that no one expected? Or when the gymnast Keri Strug completed a perfect landing despite an injured ankle to propel the the USA Gymnastics team to victory? Sports moments like these are so undeniably compelling that they live on long after the games have ended.

What is so unique about these moments is that we remember more than just the win. The tension leading up to the victory, and the joyous release that follows it, are as integral to the experience as the moment of triumph itself. With Keri Strug, for instance, it was clear from the moment she landed her vault that she had far exceeded expectations. But it was not until the judges revealed their scores, one after another at an agonizingly slow pace, that it became clear the Americans had won and Keri Strug was a hero. We remember the anxious faces of Strug and her teammates waiting for those scores to appear on the jumbotron almost as much as the landing itself.

It is thanks to LED screens that we can participate in this drama right along side the athletes. The replays that we see at home are the same replays that roaring crowds are seeing in stadiums and arenas. As athletes stare at these screens awaiting judges scores, they mirror the tensions and excitement we feel watching on TV in our own homes. The widespread use of LED screens in all sporting events, including the Olympics, makes the experience of watching at home feel a lot closer to being in the crowd, or even being one of the athletes.

That is why LED technology has become the gold standard in today’s signage. In addition to being mobile, flexible, and economical, this technology is immersive in a way that no other type of sign is. Thanks to lights, colors, and full motion video, these signs can fully replicate the intensity and drama of athletic competition.

Time will tell which moments of the Sochi Olympics live on in history, but you can bet that the memory of them will be clearer, stronger, and more personal because LED signs were there. Here at Petro LED, we would like to congratulate all of the athletes on their achievement, and thank them for providing us with the the best two weeks of sports we will see all year.

Image Source: www.flickr.com/photos/atosorigin/12515578553/sizes/l

Original Source: http://blog.petroledsigns.com/sports-and-event-signage/olympic-memories-made-led-signs